Platform Setup
We create a verified WhatsApp Business account, configure the Business API and connect it to your existing Meta Business Manager. The setup includes secure webhooks for real-time message handling.
WhatsApp marketing
WhatsApp Marketing that Converts
Catalogues, opt-in broadcast lists and automated follow-ups on the channel Kenyans already use.
Overview
How we run whatsapp marketing.
WhatsApp marketing lets you reach Kenyan customers on the platform they already use, turning chats into sales and repeat business. It works best for businesses that have a website, product catalogue or service list and can capture phone numbers with consent, allowing you to send targeted messages, reminders and offers directly to a personal device.
If your audience prefers email or you lack the ability to obtain opt-in consent, WhatsApp may not deliver the expected return. Likewise, businesses that rely solely on broadcast without integration to their sales funnel often see low conversion and high unsubscribe rates.
Nexorra Digital sets up the WhatsApp Business Platform, links it to your website, CRM and payment gateways, and tracks every interaction with Meta Pixel, Conversions API and server-side events. This creates a closed loop where ad spend, leads and sales are measured accurately, and you retain full ownership of all accounts, data and creative assets.
Included
- WhatsApp Business Platform setup
- Catalogue and quick replies
- Opt-in list building
- Broadcast campaigns with approved templates
- Abandoned-cart and payment reminders
What we do
The work, in detail.
No vague promises. This is what our team actually does on your account.
Catalogue Integration
Your product or service catalogue is uploaded to WhatsApp, enabling quick replies with rich media cards. We sync updates automatically from your e-commerce system.
Opt-in List Building
We design click-to-WhatsApp widgets and landing pages that capture consent, storing numbers in your CRM for segmented broadcasting.
Template Approval
We write compliant message templates, submit them to Meta for approval and store them for instant use in campaigns and reminders.
Automated Follow-ups
Using our workflow engine we schedule abandoned-cart reminders, payment alerts and post-purchase follow-ups that trigger based on CRM events.
Performance Tracking
All messages are linked to Meta Pixel, Conversions API, GA4 and payment data, giving you a full picture of cost per lead and cost per sale.
Process
From audit to scale, step by step.
- 1
Free Audit
We review your current sales funnel, data sources and WhatsApp readiness in a 30-minute call.
- 2
Strategy Design
A custom plan is drafted, outlining audience segments, message flow and integration points.
- 3
Setup & Integration
We configure the WhatsApp Business API, connect to your website, CRM and payment gateway.
- 4
Template Creation
Compliant message templates are written, approved and loaded into the platform.
- 5
Launch Campaigns
Initial broadcast and automated flows go live, monitored for delivery and engagement.
- 6
Scale & Optimise
Based on monthly reports we refine targeting, timing and content to improve conversion efficiency.
Every month
What you receive.
- WhatsApp Business API account
- Product catalogue on WhatsApp
- Opt-in list of contacts
- Approved message templates
- Automated follow-up workflows
- Monthly performance report
- CRM integration scripts
- Payment-event matching setup
What you own
- WhatsApp Business account
- All contact data and consent records
- Pixel and conversion configurations
- All creative assets and campaign copy
Mistakes we fix
Where most budgets leak.
Sending unapproved messages
Our fix: We use only Meta-approved templates to avoid blocks.
No segmentation
Our fix: We create lists based on purchase history and behaviour.
Ignoring payment data
Our fix: We match M-Pesa and card transactions back to campaigns for true ROI.
Lack of tracking
Our fix: We embed Pixel and server-side events to attribute every sale.
Measurement
The numbers we report.
Leads Generated
Shows how many new contacts responded, indicating the top of your sales funnel is filling.
Sales Closed
Counts purchases linked to WhatsApp messages, proving the channel drives revenue.
Cost per Lead
Helps you understand the efficiency of your spend compared with other media.
Cost per Sale
Shows the true expense of acquiring a paying customer through WhatsApp.
Engagement Rate
Measures opens and replies, highlighting message relevance and timing.
Best suited to
Who whatsapp marketing works for.
- Online retailers
- Service providers
- Hospitality venues
- Education centres
- Healthcare clinics
Questions
WhatsApp marketing, answered.
How much does WhatsApp marketing cost?
The cost depends on the size of your audience, the volume of messages and the ad spend you allocate. We discuss your goals during the audit and propose a retainer that covers setup, management and reporting. All platform fees are paid directly by you from your own ad account. The final price reflects the work required to achieve measurable results.
When will I see results?
Initial engagement typically appears within the first two weeks as contacts receive welcome messages and reminders. Conversions may take longer, especially for higher-value purchases, because the funnel includes consideration and payment steps. We provide monthly reports so you can track progress and adjust tactics as needed.
Is there a minimum budget?
There is no fixed minimum; the budget should match the size of your target market and the frequency of messages you wish to send. During the audit we estimate an appropriate spend based on your objectives and the competitive landscape. You retain full control over how much you allocate each month.
What do you need from us to start?
We require access to your Meta Business Manager, website admin, CRM, and payment gateway credentials. You also need to provide product images, catalogue details and any existing consent records. Once we have these, we can configure the API, upload the catalogue and create the first broadcast.
Can this work for customers outside Kenya?
WhatsApp is a global platform, so the same setup can reach users in any country where the app is installed. However, compliance rules and template approval processes differ by region, so we tailor the strategy to each market you target.
How does WhatsApp fit with my other marketing channels?
We integrate WhatsApp with Meta Pixel, Google Analytics and your CRM, allowing you to attribute leads and sales across all channels. It acts as a personal follow-up tool that complements paid ads, email newsletters and SMS, creating a cohesive omnichannel experience.
Free audit
Get a free whatsapp marketing audit.
Tell us about your business. We review your current setup and reply within one working day with what we would change first.
Other channels