List Segmentation
We clean and divide your contacts by purchase frequency, location and engagement using your CRM. Each segment receives tailored content that matches its buying stage.
Email & SMS marketing
Targeted Email and SMS Marketing
Newsletters, promotions and automated sequences by email and bulk SMS through Africa's Talking.
Overview
How we run email & sms marketing.
Email and SMS marketing lets you reach customers directly in their inbox or on their phone, perfect for nurturing leads, announcing new products and driving repeat purchases. It is less effective when you rely solely on organic traffic or when your audience prefers visual platforms such as Instagram or TikTok. Nexorra Digital builds each campaign on top of your website, CRM and payment systems, linking every click, form and transaction back to the original message through Meta Pixel, Conversions API, GA4 and server-side events.
We start with a clean list, segment it by behaviour and purchase history, then design welcome, re-engagement and promotional sequences that speak to each segment. Bulk SMS is sent through Africa's Talking with a verified sender ID, ensuring high deliverability and compliance. All technical settings – SPF, DKIM and domain authentication – are handled by us so your messages land in the inbox, not the spam folder.
Our monthly retainer includes a clear scope, regular plain-language reports and full ownership of all accounts, pixels and data. You keep control of your ad spend, your content and your customer information while we focus on turning every email and text into a measurable step towards a sale.
Included
- List segmentation
- Welcome and re-engagement sequences
- Promotional campaigns
- Bulk SMS with sender ID
- Deliverability setup (SPF, DKIM)
What we do
The work, in detail.
No vague promises. This is what our team actually does on your account.
Welcome Sequence
A series of automated emails and SMS welcomes new subscribers, introduces your brand and encourages the first purchase. We set up triggers in your CRM to start the flow instantly.
Re-engagement Flow
We identify dormant contacts and send personalised win-back messages via email and SMS. The flow includes special offers and clear calls to action to reactivate interest.
Promotional Campaigns
We design and schedule timed email blasts and bulk SMS pushes for sales, events or new launches. Africa's Talking handles bulk delivery with a custom sender ID.
Deliverability Setup
We configure SPF, DKIM and DMARC records, verify domains and monitor inbox placement. This technical work maximises the chance your messages reach the intended inbox.
Performance Tracking
Every click, form fill and payment is linked back to the original message through Meta Pixel, GA4 and server-side events, giving you a full ROI picture.
Process
From audit to scale, step by step.
- 1
Audit
We review your current lists, tools and past campaigns to identify gaps and opportunities.
- 2
Strategy
We define audience segments, messaging pillars and a calendar of emails and SMS.
- 3
Setup
We configure SPF/DKIM, integrate Africa's Talking and connect tracking to your website and CRM.
- 4
Launch
We send the first welcome series and promotional batch, monitoring deliverability in real time.
- 5
Optimise
We analyse open, click and conversion data, then tweak copy, timing and segmentation.
- 6
Scale
We expand the flow, add new segments and automate more sales-triggered messages.
Every month
What you receive.
- Clean segmented contact list
- Welcome email and SMS flow
- Re-engagement sequence
- Monthly promotional email blast
- Bulk SMS campaign with sender ID
- Deliverability audit report
- Performance dashboard (email & SMS)
- Recommendations for next month
What you own
- All email and SMS account credentials
- Your contact database
- Pixel and conversion tags on your site
- All campaign content and data
Mistakes we fix
Where most budgets leak.
Sending to unverified lists
Our fix: We validate and clean contacts before any send.
No clear call to action
Our fix: We craft concise, action-oriented copy for each message.
Ignoring deliverability settings
Our fix: We set up SPF, DKIM and monitor inbox placement.
One-size-fits-all messaging
Our fix: We segment and personalise content for each audience group.
Measurement
The numbers we report.
Open Rate
Shows how many recipients view your email, indicating subject line effectiveness.
Click-through Rate
Measures engagement with your call to action and drives traffic to your site.
Conversion Rate
Shows the proportion of clicks that result in a sale or lead, linking marketing to revenue.
Cost per Lead
Helps you understand the spend required to acquire a qualified contact through email or SMS.
Revenue per Message
Shows the average income generated from each email or SMS sent, proving ROI.
Best suited to
Who email & sms marketing works for.
- E-commerce retailers
- Service-based businesses
- Hospitality and tourism operators
- Educational institutions
- Subscription box companies
Questions
Email & SMS marketing, answered.
How much will this cost?
The cost depends on the size of your list, the frequency of messages and the complexity of the automation. We discuss your goals during the free audit and then propose a monthly retainer that matches the scope of work. There are no hidden fees and you only pay for the services you need.
When will I see results?
You will typically notice increased opens and clicks within the first two weeks of the welcome sequence. Conversions may take a few weeks as the audience becomes familiar with your brand. We provide regular reports so you can track progress and adjust expectations as data accumulates.
Is there a minimum budget?
There is no fixed minimum; the budget is set according to the volume of messages you wish to send and the level of segmentation required. During the audit we help you decide on a realistic spend that aligns with your market and objectives.
What do you need from me to start?
We need access to your domain DNS to set up SPF and DKIM, your CRM or contact list, and any existing email or SMS accounts you wish to use. We also require branding assets, product information and any current tracking tags you have installed.
Can this work for businesses outside Kenya?
Yes, Africa's Talking supports international numbers and we can integrate with any website or CRM worldwide. We will ensure compliance with local regulations and adapt the sender ID where required.
How does this fit with my other marketing channels?
Email and SMS act as a direct line that reinforces messages from social ads, search campaigns and offline promotions. By linking each message to your pixel and conversion data, we create a unified view of performance across all channels.
Free audit
Get a free email & sms marketing audit.
Tell us about your business. We review your current setup and reply within one working day with what we would change first.
Other channels