Campaign landing pages
We design and code single-purpose pages that load in under two seconds and focus on one conversion goal. Pages are hosted on a fast CDN and integrated with your tracking pixels.
Landing pages & conversion optimisation
Fast Landing Pages that Convert
Fast pages built for one action, then tested until more visitors take it.
Overview
How we run landing pages & conversion optimisation.
Landing pages and conversion optimisation focus on turning visitors into leads or sales with a single, clear call to action. They work best when you have traffic from ads, email or social and need a dedicated page that removes distraction and guides the user to one outcome. They are not suitable for broad brand awareness campaigns where multiple actions are required on a full website.
Nexorra builds lightweight, purpose-built pages, connects every click to Meta Pixel, Conversions API, Google Ads, TikTok Events, GA4 and your CRM, and tracks payments through M-Pesa and card gateways back to the original campaign. This full-stack tracking lets us see exactly which ads generate revenue and where the page needs improvement.
Our approach combines rapid development, heat-map insights, session recordings and systematic A/B testing. We continuously tweak copy, forms and speed until more visitors complete the desired action, then scale the winning version while keeping all data, accounts and assets under your ownership.
Included
- Campaign landing pages
- Heatmaps and session recordings
- A/B tests on offers and forms
- Speed optimisation
- Checkout and form fixes
What we do
The work, in detail.
No vague promises. This is what our team actually does on your account.
Heatmaps & recordings
Using tools such as Hotjar and Microsoft Clarity we capture mouse movement, scroll depth and click patterns. This visual data reveals friction points that we address in the next iteration.
A/B testing
We set up split tests on headlines, offers and form fields via Google Optimize or Convert. Results are measured statistically before any change goes live.
Speed optimisation
We audit assets, enable compression and implement lazy loading to keep page load times minimal. Faster pages improve both user experience and ad quality scores.
Checkout & form fixes
We audit checkout flows and form validation, removing unnecessary fields and adding autofill where possible. Errors are logged and resolved to reduce abandonment.
Full-stack tracking
We configure Meta Conversions API, Google Ads conversion tags, TikTok Events API and server-side GA4, linking every lead or sale back to the originating ad.
Process
From audit to scale, step by step.
- 1
Audit
We review existing pages, traffic sources and tracking set-up to identify gaps.
- 2
Strategy
We define the single conversion goal and map the user journey.
- 3
Build
We develop a fast, mobile-first landing page with integrated tracking.
- 4
Test
We launch heat-maps, recordings and initial A/B tests to gather data.
- 5
Iterate
We refine copy, design and form fields based on test outcomes.
- 6
Scale
We roll out the winning version to all traffic and monitor performance.
Every month
What you receive.
- New landing page prototype
- Heatmap and session-recording report
- A/B test plan and results
- Speed audit and optimisation log
- Form and checkout error report
- Pixel and conversion tag configuration
- Weekly performance snapshot
- Monthly plain-language KPI report
What you own
- All landing page URLs and code
- All tracking pixels and API keys
- All CRM and payment integration data
- All reports and analytics dashboards
Mistakes we fix
Where most budgets leak.
Using a full website for a single offer
Our fix: We replace it with a focused landing page that removes distractions.
No visual data on visitor behaviour
Our fix: We add heatmaps and recordings to see exactly where users drop off.
Changing copy without testing
Our fix: We run systematic A/B tests before any permanent change.
Slow page load causing ad penalties
Our fix: We optimise assets and enable CDN delivery to keep load times low.
Measurement
The numbers we report.
Leads generated
Shows how many visitors completed the form, indicating the page’s effectiveness.
Sales closed
Counts revenue-linked conversions, proving the link between ads and profit.
Cost per lead
Measures spend efficiency, helping you allocate budget wisely.
Cost per sale
Shows the true cost of acquiring a paying customer from the campaign.
Page load time
A fast page improves user experience and ad quality scores.
Best suited to
Who landing pages & conversion optimisation works for.
- E-commerce stores
- Service-based businesses
- Lead generation firms
- Event promoters
- App download campaigns
Questions
Landing pages & conversion optimisation, answered.
How much does the service cost?
Pricing is discussed after a free audit call and depends on the scope of work and your advertising budget. We work on a clear monthly retainer that covers all deliverables. There are no hidden fees, and you only pay for the services you need.
When will I see results?
Initial improvements can be seen within a few weeks after the first page launch and test cycle. Full optimisation may take a couple of months as we iterate based on data. We keep you updated with weekly snapshots and a monthly report.
Is there a minimum ad spend required?
We do not set a fixed minimum; the required spend depends on the size of your target market and the speed at which you want to gather data. During the audit we will recommend a budget that matches your goals.
What do you need from me to start?
We need access to your ad accounts, CRM, payment gateways and any existing brand assets. A brief on the offer and target audience helps us craft the first page quickly. All credentials are shared securely.
Can you work with businesses outside Kenya?
Yes, we serve clients across East Africa and internationally. Our tracking set-up works with any platform that supports server-side events, and we can host pages on a global CDN for fast delivery worldwide.
How does this fit with my other marketing channels?
Landing pages act as the final step for traffic from any channel – paid social, search, email or affiliate. By linking each page to your CRM and payment systems, we provide a unified view of performance across all channels.
Free audit
Get a free landing pages & conversion optimisation audit.
Tell us about your business. We review your current setup and reply within one working day with what we would change first.
Other channels