Keyword Research
We use Google Keyword Planner, Ahrefs and competitor analysis to build a high-intent keyword list. Each term is grouped into tightly themed ad groups for relevance.
Google Ads
Targeted Google Ads for Immediate Leads
Capture people already searching for what you sell, on Search, Maps, YouTube and Performance Max.
Overview
How we run google ads.
Google Ads puts your business in front of people who are already searching for what you offer, whether they are on Search, Maps, YouTube or the new Performance Max network. It works best when you have a clear product or service, a website that can capture clicks, and a budget you can allocate to paid media. It is less suitable for brand-only awareness without a conversion path, for very niche markets with no search volume, or when tracking is not set up to follow a click through to a sale.
Nexorra Digital runs Google Ads as a fully integrated system. We link every keyword and ad to your website, CRM and payment gateways so that a click can be traced to a lead, a WhatsApp conversation, an M-Pesa transaction or a card sale. Our tracking stack includes Google conversions, GA4, Meta Pixel, TikTok Events API and server-side events, all feeding back into your own data stores.
The result is a transparent monthly report that shows spend, leads, sales, cost per lead and cost per sale in plain language. You keep ownership of all accounts, pixels, pages and data, while we manage the campaigns, optimise performance and advise on growth. The client pays the ad spend directly from their own Google Ads account and signs a simple retainer after a free audit call.
Included
- Keyword and competitor research
- Search and Performance Max campaigns
- Call and WhatsApp conversion tracking
- Negative keyword management
- Landing page testing
- Google Merchant Center for shops
What we do
The work, in detail.
No vague promises. This is what our team actually does on your account.
Competitor Audits
We examine rivals' ad copy, bidding strategies and landing pages to uncover gaps and opportunities. Findings shape our bidding and creative approach.
Campaign Setup
We create Search, Performance Max and YouTube campaigns, configure ad extensions and set up call and WhatsApp conversion actions in Google Ads.
Negative Keywords
We continuously add negative terms to prevent wasteful spend on irrelevant searches. This protects budget and improves return on investment.
Landing Page Testing
We run A/B tests on headlines, CTAs and form fields using Google Optimize and heat-map tools, iterating until conversion rates rise.
Merchant Centre Integration
For e-commerce clients we link Google Merchant Centre, upload product feeds and enable Shopping ads that appear on Search and Maps.
Process
From audit to scale, step by step.
- 1
Free Audit
We review your website, tracking set-up and market to define a realistic ad strategy.
- 2
Strategy Draft
A detailed campaign blueprint is presented, outlining budgets, keyword themes and conversion goals.
- 3
Account Build
We create the Google Ads account structure, import tracking tags and set up conversion actions.
- 4
Launch Phase
Ads go live, initial bids are set and performance is monitored daily for the first two weeks.
- 5
Optimisation Cycle
We adjust bids, add negatives, refresh creatives and test landing pages on a weekly basis.
- 6
Scale Up
Successful ad sets are expanded, budgets increased and new audiences added to sustain growth.
Every month
What you receive.
- Keyword and competitor report
- Campaign structure diagram
- Weekly bid and keyword adjustments
- Monthly performance dashboard
- Landing page test results
- Conversion tracking configuration
- Google Merchant Centre feed
- Strategic recommendations
What you own
- Google Ads account
- All tracking pixels and tags
- Website landing pages
- Customer data in your CRM
Mistakes we fix
Where most budgets leak.
Spending on broad keywords
Our fix: We tighten match types and add negatives to focus spend on intent.
No conversion tracking
Our fix: We implement Google, GA4 and server-side tags linked to your CRM.
Ignoring ad relevance
Our fix: We write tightly themed ad copy and use extensions for higher Quality Score.
One-time optimisation only
Our fix: We run continuous weekly tests and scale proven ad sets.
Measurement
The numbers we report.
Spend
Shows how much you invested; essential for budgeting and ROI calculation.
Leads
Number of enquiries generated; indicates demand generation effectiveness.
Sales
Revenue-linked conversions; proves the ads are driving actual purchases.
Cost per Lead
Spend divided by leads; helps you assess the efficiency of your spend.
Cost per Sale
Spend divided by sales; the key figure for profit margin analysis.
Best suited to
Who google ads works for.
- Local retailers with a storefront
- Service providers with appointments
- E-commerce shops selling online
- Tourism operators targeting tourists
- SaaS companies seeking qualified leads
Questions
Google Ads, answered.
How much will Google Ads cost?
The cost depends on your industry, competition and the goals you set. We discuss your budget during the free audit and recommend an amount that can achieve measurable results. You retain full control of the spend through your own Google Ads account. The retainer we charge covers strategy, setup and ongoing optimisation.
When will I see results?
Initial data usually appears within the first week of the campaign going live, as the system gathers click and conversion information. Meaningful trends emerge after two to three weeks, allowing us to fine-tune bids and creatives. Ongoing optimisation continues to improve performance over months.
Is there a minimum budget?
There is no fixed minimum; the budget should reflect the competitiveness of your keywords and the volume of traffic you need. During the audit we help you set a realistic spend that aligns with your sales targets and market conditions.
What do you need from me to start?
We need access to your website CMS, Google Analytics and Google Ads accounts, as well as any CRM or payment system you use. We also require brand guidelines, product information and any existing ad creatives you wish to keep.
Can I run Google Ads if my business is outside Kenya?
Yes, we work with clients across East Africa and internationally. The same tracking and optimisation methods apply, with localisation of ad copy and targeting to the relevant geography.
How does Google Ads fit with my other marketing channels?
Google Ads complements organic search, social media and email campaigns by capturing high-intent traffic. We integrate conversion data with Meta Pixel, TikTok and your CRM so you can see the full customer journey and allocate budgets across channels wisely.
Free audit
Get a free google ads audit.
Tell us about your business. We review your current setup and reply within one working day with what we would change first.
Other channels