Creator Shortlist
We research and vet creators whose audience demographics, engagement rates and content style match your ideal customer profile, using tools like SocialBlade and native platform analytics.
Influencer & creator partnerships
Influencer and Creator Partnerships
Finding creators whose audience matches yours, with briefs, tracking links and fair contracts.
Overview
How we run influencer & creator partnerships.
Influencer and creator partnerships connect your brand with audiences that already trust the voices they follow. By matching creators whose followers align with your target market, you can drive qualified traffic, generate leads and increase sales without relying on broad advertising. This channel is less suitable when your product requires a long sales cycle, heavy technical explanation or when you lack a clear brand story to share through creators.
Nexorra Digital goes beyond simple matchmaking. We integrate every partnership with your website, CRM and payment systems, using Meta Pixel, Conversions API, Google Ads conversions, GA4, TikTok Events API and server-side tracking. This means every click, lead and purchase is attributed back to the creator’s effort, giving you a transparent ROI.
Our service is delivered on a monthly retainer with a clear scope after a free audit call. You retain ownership of all accounts, pixels, pages, content and data, while we manage the creator relationships, briefings, tracking links and performance reporting. We serve businesses in Kenya, East Africa and internationally, reporting spend, leads, sales, cost per lead and cost per sale in plain language each month.
Included
- Creator shortlist and vetting
- Briefs and approvals
- Unique codes and tracked links
- Whitelisting for paid ads
- Results reporting
What we do
The work, in detail.
No vague promises. This is what our team actually does on your account.
Brief Development
Our team crafts concise briefs that outline campaign goals, key messages and deliverable formats, then circulates them for creator approval.
Contract Management
We negotiate fair contracts, ensuring clear deliverables, usage rights and payment terms, all documented in simple legal agreements.
Tracking Setup
Unique discount codes, UTM-tagged links and server-side events are implemented to capture clicks, leads and sales back to each creator.
Ad Whitelisting
We obtain creator permission to run their content as paid ads, uploading assets to your ad accounts for amplified reach.
Performance Reporting
Monthly dashboards combine platform data, Meta Pixel, GA4 and CRM records to show leads, sales and cost metrics per creator.
Process
From audit to scale, step by step.
- 1
Free Audit
We assess your brand, audience and goals to determine suitability for creator partnerships.
- 2
Strategy Plan
A customised partnership strategy is drafted, outlining target creators, messaging and budget allocation.
- 3
Creator Outreach
We contact and negotiate with shortlisted creators, securing agreements that meet your objectives.
- 4
Campaign Launch
Briefs, tracking links and assets are deployed, and ads are whitelisted for paid amplification.
- 5
Monitoring
Real-time tracking monitors clicks, leads and sales, allowing quick optimisation of under-performing assets.
- 6
Scale Up
Successful creators are expanded into longer-term collaborations and additional content formats.
Every month
What you receive.
- Creator shortlist with audience metrics
- Approved campaign briefs
- Signed contracts and usage rights
- Unique discount codes per creator
- UTM-tagged tracking links
- Whitelisted ad assets in your ad accounts
- Monthly performance dashboard
- Actionable optimisation recommendations
What you own
- Your Meta and Google ad accounts
- All tracking pixels and server-side events
- All content assets and creator videos
- Full CRM lead and sales data
Mistakes we fix
Where most budgets leak.
Choosing creators solely by follower count
Our fix: We focus on audience relevance and engagement, not vanity metrics.
No tracking on creator links
Our fix: We implement unique codes and server-side events for full attribution.
Relying on creators for ad spend
Our fix: Clients pay platforms directly; we manage budgets within your ad account.
Lack of clear brief
Our fix: Our detailed briefs ensure creators deliver on brand message and call-to-action.
Measurement
The numbers we report.
Leads Generated
Shows how many qualified contacts were captured, indicating the partnership’s ability to drive interest.
Sales Attributed
Counts purchases linked to creator codes, proving direct revenue impact.
Cost Per Lead
Helps you understand the efficiency of spend relative to new prospects.
Cost Per Sale
Shows the true expense of acquiring a paying customer through creators.
Engagement Rate
Measures likes, comments and shares, reflecting audience resonance with the content.
Best suited to
Who influencer & creator partnerships works for.
- Fashion retailers
- Health and wellness brands
- Tech gadget sellers
- Hospitality and travel providers
- Educational course providers
Questions
Influencer & creator partnerships, answered.
How much does this service cost?
Pricing is discussed after the free audit call and depends on the scope of work and your objectives. We work on a monthly retainer that covers strategy, creator management and reporting. The retainer ensures transparency and aligns our incentives with your success. All ad spend is paid directly by you to the platforms.
When can I expect to see results?
Initial results typically appear within a few weeks of launching the first creator posts. Early metrics such as clicks and leads can be tracked almost immediately. Sales may take longer, especially for higher-ticket items, as the audience moves through the purchase funnel. We provide regular updates so you can see progress in real time.
Is there a minimum budget required?
There is no fixed minimum; the budget is set according to the number of creators, ad spend and your market goals. During the audit we recommend an appropriate spend level to achieve measurable results. You retain full control over how much you allocate to each platform.
What do you need from my side?
We require access to your ad accounts, website analytics and CRM, as well as brand guidelines and any existing creative assets. Clear objectives and target audience details help us select the right creators. Ongoing communication for brief approvals and performance reviews is also essential.
Can you work with creators outside Kenya?
Yes, we source creators globally as long as they have an audience that matches your target market. We ensure compliance with each platform’s policies and manage any localisation needed for different regions. Cross-border collaborations are tracked in the same way as local ones.
How does this fit with my other marketing channels?
Creator partnerships complement paid media, SEO and email campaigns by providing authentic content that can be repurposed across channels. We integrate tracking so that leads and sales are attributed correctly, allowing you to optimise the whole marketing mix. Our reporting shows how each channel contributes to overall performance.
Free audit
Get a free influencer & creator partnerships audit.
Tell us about your business. We review your current setup and reply within one working day with what we would change first.
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