GA4 implementation
We set up a GA4 property, configure data streams and define custom events that capture key actions on your site and app. This provides a foundation for accurate, privacy-compliant reporting.
Analytics & tracking
Revenue-focused analytics and tracking
GA4, Tag Manager, pixels and dashboards that show revenue by channel, not vanity metrics.
Overview
How we run analytics & tracking.
Analytics and tracking turn raw data into clear insight about which marketing actions actually generate revenue. It is ideal for businesses that want to move beyond clicks and impressions and see the financial impact of each channel. It is the wrong choice for companies that only need vanity numbers or are happy with guesswork.
Nexorra Digital links every touch-point – from Meta Pixel and Google Tag Manager to server-side events, CRM lead capture, click-to-WhatsApp and M-Pesa payments – directly back to the campaign that drove it. By unifying GA4, Looker Studio dashboards and custom UTM conventions, we give you a single view of true profit per channel.
Our approach ensures you own all accounts, data and creative assets while we provide a monthly retainer with a clear scope. After a free audit call we set up tracking, validate revenue attribution and deliver plain-language reports that focus on spend, leads, sales, cost per lead and cost per sale.
Included
- GA4 and Google Tag Manager
- Meta CAPI and TikTok Events API
- UTM conventions
- CRM and M-Pesa revenue attribution
- Looker Studio dashboards
What we do
The work, in detail.
No vague promises. This is what our team actually does on your account.
Tag Manager setup
Google Tag Manager containers are built to fire tags for pixels, conversion APIs and custom scripts without developer intervention. This centralises all tracking code for easy maintenance.
Meta CAPI integration
We connect Meta Conversions API to your server, sending verified purchase and lead data directly to Facebook. This improves attribution when browser restrictions block pixels.
TikTok Events API
Server-side TikTok events are configured to record installs, purchases and form submissions, ensuring reliable data even with iOS limitations.
UTM and attribution mapping
A consistent UTM naming convention is applied to every campaign, and revenue from CRM, card and M-Pesa payments is matched back to those tags.
Dashboard creation
Looker Studio dashboards are built to display revenue by channel, cost per acquisition and other profit-centric metrics, updating automatically each day.
Process
From audit to scale, step by step.
- 1
Free audit
We review your current tracking, data gaps and business goals in a 30-minute call.
- 2
Strategy plan
A detailed tracking blueprint is produced, outlining tags, events and attribution rules.
- 3
Implementation
We deploy GA4, GTM, pixels and server-side APIs on your site and backend systems.
- 4
Testing
All events are validated with real transactions to ensure accurate revenue capture.
- 5
Dashboard launch
Live Looker Studio reports are shared and explained to your team.
- 6
Scale & optimise
We monitor performance, refine UTM structures and add new integrations as your campaigns grow.
Every month
What you receive.
- GA4 property with custom events
- Fully configured GTM container
- Meta Conversions API feed
- TikTok Events API feed
- UTM naming guide document
- Revenue attribution mapping report
- Looker Studio dashboard link
- Monthly performance summary email
What you own
- All Google and Meta ad accounts
- Your website and server code
- CRM and payment gateway data
- All analytics dashboards and reports
Mistakes we fix
Where most budgets leak.
Using generic UTM tags
Our fix: We create a strict naming convention that ties every click to a specific campaign and ad set.
Relying only on browser pixels
Our fix: We add server-side APIs to capture data that browsers may block.
Mixing personal and business accounts
Our fix: We keep all accounts under your ownership, with separate admin access for us.
Ignoring offline payments
Our fix: We match M-Pesa and card transactions back to the originating ad source.
Measurement
The numbers we report.
Total spend
Shows how much you have invested, helping you control budget and compare against revenue.
Leads generated
Counts qualified enquiries, indicating the effectiveness of your top-of-funnel activities.
Sales revenue
Displays actual money earned, the ultimate measure of campaign success.
Cost per lead
Divides spend by leads, revealing the efficiency of each channel in acquiring prospects.
Cost per sale
Shows the true expense of each conversion, allowing you to optimise for profit.
Best suited to
Who analytics & tracking works for.
- E-commerce retailers
- Service-based consultancies
- SaaS product companies
- Hospitality and tourism operators
- Non-profit fundraising teams
Questions
Analytics & tracking, answered.
How much will this service cost?
The cost depends on the size of your business, the number of integrations required and the level of ongoing optimisation you need. After the free audit we will propose a monthly retainer that matches your objectives. We aim to provide value that exceeds the spend on the service. All pricing is transparent and agreed before work begins.
When can I expect to see results?
Initial tracking and reporting are usually live within two weeks of the audit. Meaningful insights about revenue attribution appear as soon as enough conversion data is collected, typically within a month. Ongoing optimisation can improve performance over the following weeks.
Is there a minimum advertising budget?
There is no strict minimum, but the effectiveness of tracking improves with sufficient spend to generate measurable conversions. We will discuss realistic budgets based on your market and goals during the audit call.
What do you need from me to get started?
We require access to your website, Google and Meta ad accounts, CRM, and payment gateway APIs. You also need to provide any existing UTM conventions and branding guidelines. Our team will guide you through granting the necessary permissions.
Can you work with businesses outside Kenya?
Yes, we serve clients across East Africa and internationally. The same tracking principles apply, though some platform settings may differ by region. We adapt our implementation to comply with local data regulations.
How does this fit with my other marketing channels?
Our analytics framework captures data from all paid and organic channels, allowing you to compare performance side by side. The dashboards integrate with existing reporting tools, giving you a unified view of how each channel contributes to revenue.
Free audit
Get a free analytics & tracking audit.
Tell us about your business. We review your current setup and reply within one working day with what we would change first.
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