Technical Audit
We crawl the site with Screaming Frog and Sitebulb, identify broken links, duplicate content and speed issues, then fix them using server-side redirects, caching and structured data.
Search engine optimisation (SEO)
Organic Traffic Growth with SEO
Technical fixes, content and local SEO that bring steady traffic without paying per click.
Overview
How we run search engine optimisation.
Search engine optimisation (SEO) is the process of making your website more visible in search results so that people find you when they need your products or services. It works best for businesses that rely on web traffic for leads, sales or brand awareness and have a website that can be optimised. It is not the right choice if you need instant results from paid ads or if your site has no clear conversion path.
Nexorra Digital combines technical fixes, content creation and local optimisation to bring steady, free traffic. We start with a full technical audit, fix crawl errors, improve site speed and implement schema, then build keyword-rich service and location pages. All changes are linked to your Meta Pixel, Google Ads conversions, GA4, TikTok Events, CRM lead capture and payment tracking so you can see every visitor’s journey to a sale.
Our monthly retainer includes a clear scope, monthly plain-language reports and full ownership of all accounts, pixels and data. We never promise rankings; we focus on measurable traffic, leads and sales that feed directly into your business systems.
Included
- Full technical audit and fixes
- Keyword and topic research
- On-page optimisation
- Service and location pages
- Google Business Profile
- Link earning and citations
What we do
The work, in detail.
No vague promises. This is what our team actually does on your account.
Keyword Research
Using Ahrefs and SEMrush we discover high-intent keywords and topic clusters, mapping them to buyer intent stages and local search terms.
On-Page Optimisation
We rewrite title tags, meta descriptions and headings, add LSI keywords and optimise images with Alt text and compressed formats.
Service Pages
We create dedicated pages for each service and location, embedding schema markup and internal links to guide search engines and users.
Google Business Profile
We claim, verify and optimise your GMB listing, add photos, posts and citations to improve local pack visibility.
Link Earning
We conduct outreach to relevant industry sites, secure guest posts and build high-quality citations that boost domain authority.
Process
From audit to scale, step by step.
- 1
Audit
Run a comprehensive technical and content audit to establish a baseline.
- 2
Strategy
Define keyword targets, content topics and local SEO goals.
- 3
Implementation
Apply technical fixes, on-page changes and create new pages.
- 4
Citation Build
Secure local citations and authoritative backlinks.
- 5
Tracking Setup
Integrate pixels, conversion APIs and CRM tracking for full attribution.
- 6
Scale
Monitor performance, refine content and expand to new locations or services.
Every month
What you receive.
- Technical audit report
- Keyword and topic list
- Optimised service pages
- Local citation spreadsheet
- Monthly traffic and lead report
- Google Business Profile updates
- Link acquisition summary
- Conversion tracking dashboard
What you own
- Your website domain
- All analytics and conversion accounts
- Google Business Profile
- All content, data and leads
Mistakes we fix
Where most budgets leak.
Ignoring site speed
Our fix: We implement caching, image compression and server tweaks.
Keyword stuffing
Our fix: We use natural language and semantic clustering.
No local citations
Our fix: We acquire accurate NAP listings on trusted directories.
Missing conversion tracking
Our fix: We set up pixels, APIs and CRM links to capture every sale.
Measurement
The numbers we report.
Organic Sessions
Shows how many visitors arrive from search, indicating visibility growth.
Leads Generated
Counts form submissions or calls, proving the SEO effort translates to business opportunities.
Sales Attributed
Links revenue directly to organic traffic, demonstrating ROI.
Cost per Lead
Shows the efficiency of organic acquisition compared to paid channels.
Keyword Rankings
Tracks positions for core keywords, helping to gauge optimisation progress.
Best suited to
Who search engine optimisation works for.
- Local retailers
- Professional services firms
- E-commerce stores
- Tourism and hospitality businesses
- Tech startups
Questions
Search engine optimisation, answered.
How much does SEO cost?
The cost depends on the size of your website, competition and the goals you set. We discuss your budget after the free audit call and tailor a retainer that matches the work required. Our pricing is transparent and tied to the scope of services. You only pay for the work we agree to deliver.
When will I see results?
SEO is a long-term channel, so noticeable traffic improvements usually appear after a few months of consistent work. The exact timeline varies with industry competitiveness and the current health of your site. We provide monthly reports so you can track progress as it happens.
Is there a minimum spend?
There is no fixed minimum; the budget is set based on the amount of work needed to achieve your objectives. We start with the essential technical fixes and build a content plan that fits your resources. Larger campaigns may require more investment in content creation and link building.
What do you need from me?
We need access to your website CMS, Google Search Console, analytics accounts and any existing SEO tools. Providing brand guidelines, target keywords and a list of services helps us tailor the strategy. We also ask for login details to your Google Business Profile and any local citation accounts.
Can you work with businesses outside Kenya?
Yes, we serve clients across East Africa and internationally. The process is the same, though we adapt keyword research and citation building to the relevant market. Time-zone differences are managed through regular virtual meetings and shared reporting dashboards.
How does SEO fit with other marketing channels?
SEO complements paid advertising, social media and email by supplying a steady flow of organic traffic. Data from SEO feeds into your CRM and analytics, allowing you to see the full customer journey. We coordinate with your other teams to ensure consistent messaging and maximise overall marketing efficiency.
Free audit
Get a free search engine optimisation audit.
Tell us about your business. We review your current setup and reply within one working day with what we would change first.
Other channels