Content Calendar
We plan a full month of posts aligned to your business goals, using Trello and Google Sheets for transparent scheduling and approvals.
Social media management
Consistent Social Media Management for Growth
A consistent presence on the platforms your customers use, planned a month ahead.
Overview
How we run social media management.
Social media management gives your brand a reliable voice on the platforms where your customers spend time. It works best when you need regular engagement, lead capture and a clear link between posts and sales, but it is not the right choice if you only need occasional bursts of content or have no way to track conversions. Nexorra Digital runs your social channels as an extension of your website, CRM and payment systems, using Meta Pixel, Conversions API, Google Ads, GA4, TikTok Events and server-side tracking so every interaction can be matched back to a sale.
We create a monthly content calendar, design graphics, write copy and schedule posts ahead of time. Every comment, direct message and community interaction is handled by our team, while growth tactics such as targeted follows and hashtag research expand your audience organically. All activity is recorded in a plain-language monthly insights report that shows spend, leads, sales and cost per acquisition.
Our service is delivered on a clear retainer with a defined scope, and you retain full ownership of all accounts, pixels, pages, content and data. After a free audit call we agree on the exact work required, and you keep control of ad spend, which is paid directly from your own ad accounts.
Included
- Monthly content calendar
- Design and copywriting
- Scheduling and publishing
- Comment and DM replies
- Community growth
- Monthly insights report
What we do
The work, in detail.
No vague promises. This is what our team actually does on your account.
Design & Copy
Our designers craft platform-specific graphics while copywriters produce engaging captions, both optimised for each channel’s algorithm.
Scheduling
We use Meta Business Suite and Later to queue posts at optimal times, ensuring consistent publishing without manual effort.
Community Management
Our team monitors comments and DMs daily, replying promptly and routing qualified leads into your CRM via Zapier.
Audience Growth
We run targeted follow-back campaigns, hashtag research and influencer outreach to attract relevant followers organically.
Insights Reporting
Each month we deliver a PDF report with metrics from Meta, Google and TikTok, linked to your website conversions and sales data.
Process
From audit to scale, step by step.
- 1
Audit
We review your current accounts, pixels and audience data to identify gaps.
- 2
Strategy
We define goals, content themes and KPI targets for the next month.
- 3
Creation
Designers and copywriters produce the assets outlined in the calendar.
- 4
Scheduling
All posts are queued in the publishing tools for automatic release.
- 5
Engagement
Our team handles comments, DMs and community interactions in real time.
- 6
Scale
We analyse the report and adjust budgets, targeting and content for the following month.
Every month
What you receive.
- Monthly content calendar
- Custom graphics for each post
- Copywritten captions
- Scheduled posts across platforms
- Daily comment and DM replies
- Targeted follower growth actions
- Monthly insights PDF report
- Integration of leads into your CRM
What you own
- All social media accounts
- Pixel and API configurations
- Content library and graphics
- CRM lead data and reports
Mistakes we fix
Where most budgets leak.
Posting without a plan
Our fix: We provide a structured calendar that aligns with your sales funnel.
Ignoring community messages
Our fix: Our team replies promptly and routes leads to your CRM.
No tracking of conversions
Our fix: We implement Meta Pixel, GA4 and server-side events for full attribution.
Using generic content
Our fix: We tailor design and copy to your brand voice and audience preferences.
Measurement
The numbers we report.
Leads Generated
Shows how many prospects entered your CRM from social interactions, indicating campaign effectiveness.
Sales Attributed
Counts purchases linked to social clicks, proving the revenue impact of your content.
Cost Per Lead
Measures spend efficiency, helping you optimise budget allocation.
Engagement Rate
Reflects audience interest and informs future content decisions.
Follower Growth
Tracks audience expansion, supporting long-term brand awareness.
Best suited to
Who social media management works for.
- Retail stores with online sales
- Service providers with booking funnels
- E-commerce brands targeting East Africa
- Start-ups needing brand awareness
- Hospitality venues promoting events
Questions
Social media management, answered.
How much does social media management cost?
The cost depends on the size of your audience, the number of platforms and the level of engagement required. After our free audit we propose a retainer that matches your goals. We focus on delivering value rather than a fixed price. You only pay for the services you need.
When will I see results?
You will notice increased engagement and lead capture within the first few weeks of consistent posting. Full sales attribution may take a month or two as data accumulates. We monitor performance weekly and adjust tactics to accelerate outcomes. Patience and regular optimisation are key.
Is there a minimum ad budget?
We do not set a strict minimum, but a modest budget is needed to generate meaningful data for optimisation. The exact amount is decided together based on your market and objectives. We can start with a test spend and scale as results become clear.
What do you need from me to start?
Access to your social accounts, Meta Pixel, Google Analytics and CRM, plus brand guidelines and any existing content assets. We also need a point of contact for approvals and a brief on your target audience. Once these are provided we can begin the audit.
Can you manage accounts outside Kenya?
Yes, we work with clients across East Africa and internationally. Our tools support any region where the major platforms operate. We adapt content to local languages and cultural nuances as required.
How does this fit with my other marketing channels?
Social media is linked to your website, CRM and payment systems, creating a unified data flow. Insights from social campaigns inform your email, search and display advertising strategies. We coordinate with your existing teams to ensure a consistent message across all channels.
Free audit
Get a free social media management audit.
Tell us about your business. We review your current setup and reply within one working day with what we would change first.
Other channels