Audience Strategy
We research and segment audiences using Meta’s detailed targeting, look-alike modelling and custom audiences from your CRM. This ensures ads reach people most likely to convert.
Meta Ads (Facebook & Instagram)
Meta Ads that Stop the Scroll
Prospecting, retargeting and lead campaigns built around creative that stops the scroll.
Overview
How we run meta ads.
Meta Ads on Facebook and Instagram are ideal for businesses that want to reach new customers, re-engage visitors and collect qualified leads. They work best when you have a clear offer, a visual product or service and a way to track actions back to your website or CRM. They are less effective for very niche B2B markets without visual appeal or when you cannot measure conversions beyond clicks.
Nexorra builds each campaign around a solid audience and offer strategy, then creates static images, carousel cards and short reels that capture attention. We link every ad to your Meta Pixel, Conversions API, Google Ads and your own CRM, so every click, lead and sale is recorded against the correct source. This full-stack tracking lets you see exactly how ad spend translates into revenue, from click-to-WhatsApp messages to M-Pesa or card payments.
Our service is delivered from a Nairobi base but serves Kenya, East Africa and international clients. You keep ownership of all accounts, pixels, pages and data, while we manage the creative, optimisation and reporting. A monthly retainer covers a clear scope of work, and pricing is discussed after a free audit call.
Included
- Audience and offer strategy
- Ad creative: static, carousel, reels
- Pixel and Conversions API setup
- Lead forms synced to CRM
- Click-to-WhatsApp campaigns
- Weekly optimisation
What we do
The work, in detail.
No vague promises. This is what our team actually does on your account.
Creative Production
Our team designs static images, carousel ads and short reels that match your brand and offer. All creative is built to stop scrolling and drive action.
Pixel & API Setup
We install Meta Pixel and configure the Conversions API, linking them to your website, e-commerce platform and server-side events for accurate tracking.
Lead Form Integration
Lead forms are created and synced directly to your CRM, allowing instant follow-up and nurturing. Data stays in your own system.
Click-to-WhatsApp
We set up click-to-WhatsApp ads that open a chat with a pre-filled message, then capture the conversation in your CRM for sales tracking.
Weekly Optimisation
Every week we analyse performance, adjust bids, refresh creative and test new audiences to improve cost per lead and cost per sale.
Process
From audit to scale, step by step.
- 1
Free Audit
We review your current assets, audience data and sales funnel to identify opportunities.
- 2
Strategy Draft
A detailed plan outlining audience groups, offers and creative concepts is presented for approval.
- 3
Setup Phase
Pixel, API, lead forms and ad accounts are configured and linked to your website and CRM.
- 4
Creative Build
Static, carousel and reel assets are produced and uploaded to the ad manager.
- 5
Launch & Test
Campaigns go live with initial budgets and A/B tests to find the best performing combinations.
- 6
Scale & Report
Successful ad sets are scaled while we provide a plain-language monthly report and recommendations.
Every month
What you receive.
- Audience research document
- Creative asset pack
- Pixel and API configuration report
- Lead form to CRM mapping
- Weekly optimisation log
- Performance dashboard
- Monthly plain-language report
- Action plan for next month
What you own
- Your Meta Business Manager account
- All ad creative and copy
- Pixel, API and server-side event data
- CRM lead records and payment data
Mistakes we fix
Where most budgets leak.
Targeting too broad
Our fix: We narrow audiences using look-alikes and custom data to improve relevance.
One-size-fits-all creative
Our fix: We rotate static, carousel and reel formats to keep the feed fresh.
No conversion tracking
Our fix: We implement Pixel and Conversions API plus server-side events for full attribution.
Ignoring lead follow-up
Our fix: We sync leads to your CRM and set up automated nurturing sequences.
Measurement
The numbers we report.
Spend
Shows how much you invested in Meta Ads, helping you control budget and compare against revenue.
Leads
Counts the qualified contacts generated, indicating the top-of-funnel effectiveness.
Sales
Tracks purchases linked to ads, proving the direct impact on your bottom line.
Cost per Lead
Measures efficiency of each lead, allowing you to optimise spend for better returns.
Cost per Sale
Shows the true cost of acquiring a paying customer through Meta Ads.
Best suited to
Who meta ads works for.
- E-commerce retailers
- Service-based businesses
- Local brick-and-mortar stores
- Education and training providers
- Health and wellness clinics
Questions
Meta Ads, answered.
How much will Meta Ads cost?
The cost depends on your goals, audience size and market competition. We discuss budget ranges during the audit call and recommend an amount that aligns with your objectives. You pay the platform directly from your own ad account, so you retain full control of spend.
When will I see results?
Initial results typically appear within a few days of launch, as the platform gathers data. Significant improvements usually emerge after a week of optimisation and testing. We provide weekly updates and a detailed monthly report to keep you informed of progress.
Is there a minimum budget?
There is no fixed minimum; the budget should reflect the size of the audience you wish to reach and the value of a conversion. During the audit we help you set a realistic spend that matches your business goals.
What do you need from me?
We require access to your Meta Business Manager, website, CRM and payment gateway. You also need to provide branding assets, offer details and any existing audience lists. This information allows us to set up tracking and create relevant ads.
Can you run campaigns outside Kenya?
Yes, we manage Meta Ads for clients across East Africa and internationally. We adjust targeting, language and creative to suit each market while keeping all accounts under your ownership.
How does Meta Ads fit with my other channels?
Meta Ads complement Google, TikTok and other paid media by reaching users where they browse socially. We align audience and offer strategies across channels, share conversion data and ensure consistent messaging for a cohesive marketing mix.
Free audit
Get a free meta ads audit.
Tell us about your business. We review your current setup and reply within one working day with what we would change first.
Other channels